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In order to show off Walkers 6 fantastic new flavours we created a digital poster with a difference - it's also a vending machine. The worlds first vending machine activated via twitter. Walkers 'tweet to eat'.
The Idea was to create a series of digital posters using the brands mascot; Gary Lineker. Through clever use of perspective we made it seem like Gary was actually in the poster, when a passer-by tweets him he reacts by looking at his phone. Once he has read the tweet, he reaches down and pulls out a bag of crisps and drops them through a small door on the wall behind him.
At the same time a real packet of crisps is dispensed for the passer by to take. A filmed/digital pack of Walkers crisps seamlessly turn into a real pack to enjoy.
My task for this campaign was to create a selection of book sleeves that were used in the film for Gary Lineker - the one that was chosen was War & Peace. I also designed the box for every flavour he was sitting on, this was then put into the film in post production. When the film was finished I worked closely with the creative team to design the film's opening and end screens.