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In a bid to improve visitor numbers, Design by Structure were asked to redesign Westminster Abbey’s website. They completely transformed the user experience, creating different and dedicated sections for tourists, worshipers, schools, event organisers and choir singers. To capture the visual splendour of the Abbey they featured the inspiring brand photography they’d created with the Abbey’s official photographer.
When I joined I was asked to work on one of the sites refreshes, following an already existing template I had to decide what pictures to use and deal with large amounts of information as well as creating new styles. I was also asked to work on some of their printed assets; the welcome leaflet which was designed in 12 different languages and a number of posters advertising up and coming events.
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