AVON LIP TATTOO
I was the Lead Designer and Art Director for the Avon Lip Tattoo campaign, working across the idea, presentation, storyboards, shoot and production.
The brief was to launch Avon’s Lip Tattoo pen to a much younger audience, while showing that Avon could still feel relevant and exciting to them.
I worked closely with the creative team and client to develop a look and feel that felt fresh and engaging, while staying connected to the aesthetic Avon had already established across its brochure. This included developing the typography, colour palette and graphic elements used throughout the film, as well as designing the end frames and wider campaign assets.
AVON LIP TATTOO: social
Below is an example of some of the social assets to support the campaign films. These consisted of high-resolution stills and designed assets to reinforce the main message.
AVON LIP TATTOO: ‘HOW TO’ films
I was also the creative lead and art director for the Avon Lip Tattoo ‘how-to’ films, working on the idea, presentation, storyboards, shoot, and production. The brief was to create a series of four films that Avon could share online to demonstrate the various styles that can be created using the product. We used two of the female models from the main films for consistency—they were great to work with and really helped us create these fun, fast, and informative films.