Onken

onken / feed your inner happiness

I was the Art Director and Design Lead for the Onken: Inner Happiness campaign. The overarching brief was to create a long-term creative platform, which became ‘Inner Happiness, that comes from eating deliciously tasty Onken yogurt’. From there, we developed a TV advert alongside a suite of social cutdowns and assets to extend and amplify the platform.

The challenge was to communicate the real benefits of Onken yogurt in a fun and memorable way, without overreaching or exaggerating the emotional benefits. The campaign needed to feel big, confident and distinctive, while giving meaning to the simple joy that comes from eating flavour-packed Onken yogurt.

I worked closely with the creative team from the initial concept through to production, helping shape the visual direction and bringing the idea to life through prop design and stylised animated titles for the main film. I also helped develop the wider suite of social assets and cutdowns, ensuring the visual language stayed consistent across every format.

onken / feed your inner happiness / social

I worked on storyboards, the shoot, and the production of a full suite of social cutdowns and social-optimised formats. These were engaging, insight-driven content that demonstrated alternative Inner Happiness moments and the way great tastes make you feel. Working closely with the client, we created a full set of 3D rendered pots that were used throughout the campaign and developed a bold set of colours that worked well both individually and collectively. We collaborated with animal trainers on the shoot to ensure the cat made the right movements with the products. The final assets were created for Meta in-feed & Stories, and LinkedIn.