TWIXMAS TIME
We owned Twixmas by launching the first-ever Twixmas hit. In a marketing calendar saturated with brands, Twixmas, the period between (“betwixt”) Christmas and New Year, was wide open for the taking.
Twixmas Time was a post-Christmas TikTok banger created to shake off the sickly festive tunes. Written and performed with Nella Rose and D Double E, and produced by BBC Radio 1Xtra grime DJ Sir Spyro, the track celebrated the most self-indulgent time of year, reminded people to take a break, and invited them to share how they spend it.
As Art Director / Design Lead, I shaped the visual identity and creative world of the campaign from the ground up. This spanned everything from prop and wardrobe design to title and motion design, as well as a custom advent calendar, LP label and sleeve, creating a distinctive visual language that brought Twixmas to life across every touchpoint.
TWIXMAS CASE STUDY FILM
I worked closely with the creative teams to create a compelling look to the music video which aligned with their vision, whilst maintaining the social first mindset. I carefully crafted a lock up for the campaign essentially creating an add on to the world renowned logo ensuring the client was on board at every stage. I designed all the key visual elements plus the animation style then worked closely with a freelance animator who implemented it across the videos and social cut downs. To make sure the music video lived entirely in the Twix world, I created numerous props for the music video using the brand type / colours which really helped tie it all together.
