Snickers - JOSÉ Mourinho’s own goal no-no’s
I was the Design Lead for Snickers’ new multi-award-winning, social-first AI campaign, which most recently picked up a Bronze Lion at Cannes. I oversaw the visual output across the campaign, creating static and motion graphics that felt at home within the Snickers brand world. Working closely with the creative teams and AI specialists, I helped bring the campaign to life, pushing what AI could do while keeping the work engaging, distinctive and unmistakably Snickers.
