PEDIGREE - their joy is your joy
Their Joy Is Your Joy stemmed from a US based creative: A dogs wagging tail is the ultimate expression of joy. To illustrate and magnify that, they used a dogs joyful tail wags (at the moment of receiving a PEDIGREE treat) conduct an orchestra.
This lead to an opportunity for the EU & UK to build on the platform idea with unique work showing how PEDIGREE treats can let their joy be your joy during all the key moments of the day. Due to tight budgets we had to be smart on what we created. We focussed on the music and a BIG and BOLD style. We used colours from PEDIGREE’s guidelines to ensure we stayed on brand, intertwined with playful footage of dogs & products that interacted with typography. There were statics and 20+ social and OLV’s created for this campaign.
Their joy is your joy
us creative
I worked closely with the creative teams from ideation through to the campaigns roll out - everyone was extremely happy with our quick response and loved the look and feel we created, whilst maintaining the essence of the original creative.