HIVE - New BRAND IDENTITY LAUNCH
'Transforming home energy use forever with a HIVE ecosystem, that’s all seamlessly controlled through the HIVE app and installed through British Gas experience and expertise’
Using HIVE’s new Brand identity, our task was to deliver a stimulate demand campaign for the four key Net Zero propositions (Heating, Solar, EV charging & Heat pumps). The main goal was to make customers aware of the new propositions on the HIVE platform and be motivated to find out more, consider & purchase.
I worked closely with the creative teams from ideation through to campaign roll-out. I set the animation style for the new brand identity and produced 4 OLV which were then used for social & OOH’s